Loyalty is not linear. It takes a superior experience to catch and hold a customer’s loyalty. Superior profitability is a consequence of customer loyalty. Managing for profitability and managing for loyalty involves the integration of very specific marketing strategies and operational actions.
Our customer loyalty agency’s approach to helping client’s build True Customer Loyalty among their best customers (high-value/high-volume) encompasses a fully integrated effort. It starts with a sharp focus on identifying a client’s most prized customers… those the client can serve profitably. Real customer insight lies at the heart of our approach: what your best customers think about your brand in relation to the other brands they consider viable options to meet their need(s), how they respond to your brand’s efforts to build a mutually beneficial, two-way relationship and what they really want from your or a competitors brand (it’s rarely the lowest price).
In short, our agency’s approach centers on identifying the right combination of product features, pricing, and services that excel in solving your ‘best customers’ particular need/problems and delivering them in a way that completely reflects their personal preferences and values.