Marketing Agency Services | Fort Myers, Florida

Prong (prôNG) noun
Each of the separate parts of an attack or operation.

Quenzel Marketing Agency attacks each client’s marketing with our integrated 3-Pronged approach. Unlike most ad agencies that were founded and staffed by people from the advertising world, Quenzel Marketing Agency was founded, built and staffed by experienced brand-marketers from the world of big business.

Q&A’s 3-Pronged approach and methodology reflects our team’s brand-marketing experience which shows 3 core success factors that differentiate those organizations that get by and those that thrive comes down to the quality of an organization’s strategic thinking & planning, the effectiveness of the organization’s marketing execution, and the efficiency of its marketing spending.

Q&A’s 3-Pronged approach, which integrates the 3 core success factors for profitable growth, isolates the optimal value proposition for your core target customer, identifies your most effective messaging strategy to drive behavior, delivers integrated marketing campaigns on time and within budget, and provides advanced marketing R.O.I. tracking, reporting & analysis.

Q&A’s 3-Pronged approach consistently delivers a 20% to 49% increase in response rates.

MEASURABLE RESULTS.

Q&A’s 16 years of experience in Southwest, Florida, helping our clients get more customers, shows two sure-fire ways to achieve a significant growth in year/year results:

  1. Fund a significant increase in your marketing budget, or
  2. Create a significant increase in the response rates to your marketing efforts.

While we’ve seen both paths achieve significant growth goals for automotive marketing, business-to-business (B2B) marketing, construction marketing, travel destination marketing, healthcare marketing, hotel marketing, marine marketing, product marketing, restaurant marketing, realtor marketing and retail marketing, one approach is definitely more preferable and vastly more profitable for our clients.

Our solutions

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Creative. Competitive. Customer-Centric.

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Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida | Word Cloud

B2B and B2C Marketing

Once largely a gamble, in some hands marketing has reached the status of a science. Causes and effects have been tested, analyzed, understood, and proved. Under able direction, established methods of procedure based on well-proven principles and correct facts, not theories and opinions, make marketing one of the safest business investments.

  • Customer Acquisition Marketing

  • Customer Optimization Marketing

  • Customer Loyalty Retention Marketing

By focusing on prospective customer behavior barriers and levers, Q&A helps clients determine the optimal marketing strategy to drive profitable growth through a significant increase in your marketing campaigns’ response rates; instead of a substantial increase in your marketing campaign budgets.

Q&A’s Marketing Campaign Management team provides our clients with end-to-end execution for all their media advertising (traditional and digital), digital marketing (pay-per-click, email marketing, social media marketing) and website marketing (search engine optimization, content marketing, conversion marketing)  efforts to:

  1. Acquire new customers,  at a profitable cost-per-acquisition.
  2. Optimize revenue from current customers, with cross-sell, up-sell & other marketing programs.
  3. Retain high-yield and high-volume customers by adding value, without diluting profits.
Branding Agency | Quenzel Marketing Agency Services | Fort Myers, Florida | Word Cloud

Branding Services

‘The more someone feels a particular need or desire and the more they perceive your brand as the best possible solution to that need or desire, the bigger your brand becomes.’ That’s what we call… Brand-Building.

  • Branding
  • Brand-Building
  • Brand Marketing

BUYING AND SELLING IS AN EMOTIONAL TRANSACTION.

Seldom is a sale based on price, a product feature, or a service benefit alone.

Instead, a sale results when the totality of many factors in the buyer’s mind — needs, wants, features, benefits, price, reputation — results in a favorable emotional attitude, not just toward the product or service you’re marketing, but towards you… the seller.

Put another way, today, the market no longer automatically rewards those with the best-funded budgets for traditional, digital, and social media advertising.

Today, the marketplace rewards those that precede their traditional, digital, and social media marketing efforts with the most robust understanding of what truly matters to people.

Advertising Services | Quenzel Marketing Agency Services | Fort Myers, Florida

Advertising Services

‘Frequent, highly visible & relevant advertising can influence people’s perceptions and favorably build confidence & trust in a business or organization. Ultimately, this shapes consumer behavior.’

  • Concepts & Copy
  • Graphic Design
  • Media Management

To ensure our advertising agency consistently reaches the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our advertising agency takes a modern, data-driven, advertising approach that differs from the traditional advertising agency approach.

Advertising Creative & Production Services: Our advertising agency’s creative & production teams turn advertising  strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

Advertising R.O.I. Services: Our advertising agency R.O.I. services team identifies what’s working & what’s not.  Our advertising agency team understands that a variety of advertising media & messages can produce results. We also know some media & messages work far better than others. Q&A’s Advertising R.O.I. tracking and reporting process ensures each of our advertising agency’s campaigns delivers the desired business results. By tracking daily, reviewing weekly & reporting monthly, we improve each client’s advertising decision-making, leading to better business results.

Website Design Agency | Quenzel Marketing Agency Services | Fort Myers, Florida

Web Design Services

Our Website Design Agency helps local, regional & national businesses define a more effective website strategy to grow their business.

  • Design
  • Development
  • Optimization

Working together, our website design agency’s development, management & business performance teams, deliver a user-centered website optimized for the website visitor’s experience, the major search engines algorithms & for efficient management & maintenance over the long term. That’s one reason… Our Clients Get More Customers.

Q&A Website Development Services: Our Website Design Agency knows that technology can make building a website as easy as point & click. In fact, many businesses start with a point & click site. However, they quickly learn there’s a big difference between a simple point & click website and the type of optimized website our website design agency team delivers… which is one that’s designed to get ranked at the top of the search engines results pages, turns browsers into buyers & grow business effectively & efficiently. That’s one more reason… Our Clients Get More Customers.

Q&A Website R.O.I. Optimization Services: Our Website Design Agency’s Performance Improvement process drives marketplace learning & business results. Using Q&A’s proprietary monthly website results-reporting approach, each client’s website business performance improvement team measures the impact of your website on your business results. We meet each month with clients & hold our agency accountable for measurable website results that tie directly to each client’s business results. That’s one more reason… Our Clients Get More Customers.

To learn more about our website design strategy, production, monthly management and website R.O.I. performance services, please click the Get More Customers button below.

Digital Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida

Digital Marketing

Quenzel’s Digital Marketing Agency Team provides the full range of digital marketing services to help… Our Clients Get More Customers.

  • eMail & PPC

  • Online Video

  • Social Media

Quenzel’s Digital Marketing Planning Team reviews each client’s prior digital marketing results to identify what’s working and what’s not. Then the team creates the upcoming month’s digital marketing plan based on what’s working best. This includes negotiating digital marketing rates/terms with digital marketing channels, supplier & vendors, preparing a firm digital marketing monthly budget, and securing client approval of the spending level.

Quenzel’s Digital Marketing Creative & Production Team creates the messaging which includes writing new copy, revising existing copy, and proofreading all copy prior to hand-off for graphic design. The digital marketing graphic design team creates original designs, revises existing designs and  produces all required files for production. The digital marketing quality control team proofreads and routes all creative for internal review prior to sending the creative to each client for final approval.

Quenzel’s Digital Media Advertising Team executes each client’s monthly digital media advertising campaign. This includes managing resources to ensure internal review, client approval and digital media advertising production due dates are met, documenting creative direction, performance testing goals, digital media advertising production specs & due dates to meet all digital media advertising campaign deadlines, issuing all digital media advertising campaign purchase or insertion orders, verifying each digital media advertising channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all digital media advertising creative is ready on time, trafficking all digital media advertising creative to each client for approval, sending approved client creative to each digital media advertising channel, supplier and/or vendor for launch, monitoring digital media advertising results weekly, reviewing  each week’s digital media advertising results with the account director for each client, and making any digital media advertising adjustments to improve performance, as required.

READ WHAT OUR CLIENTS SAY.

Quenzel Marketing Agency Won Gulfshore Business Magazine’s Best of Business Awards for Best Advertising Agency & Best Website Design Firm for the second time in 2019, repeating the agency’s  2017 Best of Business Awards for both categories.

On winning the Best Advertising Agency and Best Website Design Firm awards for a second time, Colleen Quenzel Founder and CEO said, “No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That’s why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the right reason to act right now.  Click Here: Get More Customers.

Digital Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida
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MARKETING AGENCY CREATIVE & CAMPAIGNS.

How Q&A Marketing Agency Jump-Starts Growth

Automotive Marketing Creative & Campaigns

Quenzel Marketing Agency | Automotive Marketing Creative | Volvo of Fort Myers
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When our marketing agency talks about Creative we’re talking about effectiveness… about what works. Our marketing agency understands that it’s only Creative if it Sells. Developing Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.

When our marketing agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.

When our marketing agency couples the one thing most important to your core target customer and added-value persuasion that makes potential customers believe your particular product or service is the best possible solution for them with clear objectives, the right marketing investments and accurate results tracking of all actions taken, we find… Our Clients Get More Customers.

B2B Marketing Creative & Campaigns

Business Marketing | B2B & B2C

B2B Marketing Agency Creative, Fort Myers, Florida
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Our B2B business marketing agency team helps business clients refine their Customer, Brand & Marketing Strategy. Our marketing agency research team’s unique Voice of the Business Customer Research process quantifies business customer and prospective business customer’s perceptions & preferences. New customer insights help our marketing agency refine your business, brand, marketing & message strategy to revitalize your business growth.

Our B2B business marketing agency team provides B2B business clients with a full range of creative, production, media advertising, direct mail marketing, website marketing & management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each client’s marketing situation, goals and budgets vary, Our marketing agency tailors an integrated marketing campaign suited to each client’s unique business marketing situation.

Our B2B business marketing agency team ensures each business client’s marketing campaign includes the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our marketing agency team tracks the results of all marketing investments daily and reports those results monthly. Our marketing agency team’s focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our business clients to… Get More Customers.

Retail Marketing Creative & Campaigns

How Our Marketing Agency Drives Store Traffic, Unit Sales & Revenue.

Quenzel Marketing Agency | Retail Marketing Creative | Mario's Meat Market
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Our Retail Marketing Agency Team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our marketing agency consistently delivers the right information about the right products & services to the right customers at the right time with the right offer our marketing agency conducts research among your existing & prospective customers. Our marketing agency quantifies your competitive position, the effectiveness of your messaging and marketing efforts & the health of your brand value proposition.

Our Retail Marketing Agency Team analyzes your past-period metrics & develops proprietary sales-funnel ratios. Our marketing agency team quantifies your business objectives, helps your business allocate your marketing resources to those efforts that address the most important business objectives, develop specific action plans & compute marketing ROI projections for those plans.

Our Retail Marketing Agency Team crafts your marketing & message so that people can relate it to their past experiences, current needs and future desires. Our marketing agency approach means our clients get a highly meaningful message that breaks through the competitive noise. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.

Healthcare Marketing Creative & Campaigns

How Our Marketing Agency Drives Patient-Paid Appointments.

Healthcare Marketing Creative | Fort Myers, Florida
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Our Healthcare Marketing Team applies a unique combination of qualitative Voice of the Customer Research and quantitative marketplace testing to help our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system.

Our Healthcare Marketing Team helps clients quantify the current behavior of their core target customer… when do they feel the need that triggers buying behavior, when do they act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they evaluate the purchase process and use of the solution they selected?

By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), our Healthcare Marketing Agency Team can better identify the key barriers to behavior change & apply the best marketing levers to drive growth.

Resort Hotel Marketing Creative & Campaigns

How Our Marketing Agency Puts Heads in Beds.

Resort Hotel Marketing Creative | Fort Myers, Florida
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Our Resort Hotel Marketing Team understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our marketing agency knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.

Our Resort Hotel Marketing Team understands that in most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.

Our Resort Hotel Marketing Team conducts a Fresh-Eyes Marketing Review and Quick-Start Marketing Action Plan to help our our healthcare marketing clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency.

Destination Marketing Creative & Campaigns

How Our Marketing Agency Drives New Visitor Growth.

Destination Marketing Creative | Fort Myers, Florida | Sanibel Captiva Chamber of Commerce
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Our Travel Destination Marketing Team utilizes an Integrated Marketing Communications approach to help prospective visitors to your destination decide which of the vast array of competing destinations, destination services and destination providers will be the best solution to meet their travel needs. That’s one reason… Our Clients Get More Customers.

Our Travel Destination Marketing Team provides a comprehensive Destination Marketing approach that ensures we clearly identify the core target visitor for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specific plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all destination marketing efforts to grow visitors to your destination. That’s one reason… Our Clients Get More Customers.

Our Travel Destination Marketing Team’s approach to destination marketing means that whether your goal is to grow the number of new visitors from existing origin markets, entice travel from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.

Construction Marketing Creative & Campaigns

Laying the Foundation for Growth.

Construction Marketing Creative | Fort Myers, Florida | Sandcastle Home Builders
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Our Construction Marketing Team provides efficient and effective Construction & Contractor Marketing programs that help residential and commercial builders and contractors grow their business.

Our Construction Marketing Team helps contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.

Our Construction Marketing Team also creates the marketing communications strategy (message & design), prepare all necessary marketing materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the marketing tracking, test the reporting and monitor the success of each marketing effort in the plan. That’s one reason… Our Clients Get More Customers.

Realtor Marketing Creative & Campaigns

How Our Marketing Agency Grows Listings & Sales.

Realtor Marketing Creative | Fort Myers, Florida | Team Stacey
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Our Realtor Marketing Team’s Fresh-Eyes Marketing Review and Voice of the Customer Research help our clients see their customers, competitors, brand and business from unique, new perspectives. Our marketing agency team leverages these new perspectives to identify new opportunities for growth. Our marketing agency team turns these insights into a new or refined brand value proposition, brand position and brand message.

Our Realtor Marketing Team’s Quick-Start Marketing Action Plans turn opportunities into focused actions to help our clients acquire more new customers, optimize revenue from their existing customers and retain their best customers through loyalty retention programs. Our marketing agency team works closely with our clients to ensure crisp execution of the marketing plans for growth.

Perhaps most importantly, however, our Realtor Marketing Team brings a sharp focus on marketing R.O.I. tracking, analysis and reporting, which enables continuous improvement in our client’s business results. That’s one reason… Our Clients Get More Customers.

Restaurant Marketing Creative & Campaigns

How Our Marketing Agency Grows Covers & Revenue-Per-Cover.

Marine Marketing Creative | Fort Myers, Florida | Summerlin Jakes Restaurant
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Our Restaurant Marketing Team helps restaurants achieve their business, brand & marketing objectives starts by identifying and segmenting their current revenue streams by key product or service category. The team also analyzes the major marketing cost drivers.

Our Restaurant Marketing Team analyzes your restaurant’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing agency team can develop lifetime value models to guide future marketing investments.

Our Restaurant Marketing Team quantifies the actual number of new reservations, covers, and average ticket price required to achieve our restaurant marketing client’s overall sales, revenue, cost & profitability goals. From this analysis, our Restaurant Marketing Team can accurately project the required marketing budget to achieve the desired targets.

Marine Marketing Creative & Campaigns

Charting the Best Route to Success.

Marine Marketing Creative | Fort Myers, Florida | Captains For Clean Water
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Our Marine Marketing Team identifies a client’s best path to marketplace success. This  Integrated Business, Brand and Marketing Strategy, requires strategic thinking on a broad range of business issues. The quality of that strategic thinking drives your ability to identify and create a sustainable competitive advantage in the marketplace.

Our Marine Marketing Team starts with asking the right questions. What value proposition… what message… what offer… will attract the right customer for your business? Our team, uses the data we collect from our Fresh-Eyes Marketing Review of your business, brand and marketing to identify what combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior?

Our Marine Marketing Team’s Fresh-Eyes Marketing Review of your business also allows us to identify what customer experience would give your business a competitive advantage. This, of course, helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition.

MARKETING AGENCY PRICING.

The advertising agency business is a service industry that operates under conditions of unusual risk and uncertainty. Based on the Association of National Advertisers, Inc. (ANA) and the European Association of Advertising Agencies (EAAA), the consensus is that a 15% – 25% operating profit, as a percentage of gross revenue, is fair agency profitability. A 15% – 25% operating profit is in line with comparable businesses in the service industry, such as lawyers, contractors and accountants.

In line with the operating profits of those comparable businesses in the marketing communication services industry, Quenzel Marketing Agency targets business relationships that will provide the agency a 20% operating profit on gross revenue.

Marketing Agency Compensation

There are no simple solutions to compensating a marketing agency for the professional advice and services it provides. However, as with any mutually successful and long-lasting business relationship, we believe that the best solution is the one that best meets the needs of both the client and agency.

Clients usually know how much money they want to invest in various marketing communication efforts like branding, advertising, website marketing, or digital marketing; how much they need to spend on the supporting agency services to deliver the planning, creative, production, implementation and metrics tracking required to execute those marketing communication services; is often open to a variety of factors.

We believe that whichever compensation system the client and agency chose, the Engagement for Agency Services should include five key components in order for the relationship to flourish. Below are the five key components we seek in any Engagement for Agency Services:

  • The agency must provide professional-level (data-driven and fact-based) marketing communications advice and services to the client.

  • The agency should be fairly compensated for its time and expertise.
  • The practice of estimating all client’s costs for pre-approval, the client cost approval procedure, the invoicing of client costs, and the agency’s compensation for providing the planning, creative, production, implementation and metrics tracking services required to deliver the desired business results should be simple to understand, administer and report.
  • The Engagement for Agency Services should provide for both client and agency performance incentives.

  • The Engagement for Agency Services should be reviewed periodically.

Marketing Agency Pricing Methods

Based on the principles outlined above, Quenzel Marketing Agency successfully works with a variety of clients, in a variety of industry sectors, under a variety of compensation arrangements for the Engagement for Agency Services, including:

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